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The Social Media Bible: Tactics, Tools & Strategies For Business Success, 3e |
Rp.
324,000
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By LON SAFKO |
Our Price: Rp. 324,000
Normal Price: Rp. 360,000
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Not In Stock |
| | ISBN: 1118269748 | | Publication Year: 2012 | | Publisher:
JOHN WILEY |
| Pages: 622 |
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Book Description
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The bestselling bible for social media is now completely revised and updated!
The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.
Covers all major new software applications, including features and benefits, in detail
Lists more than 120 companies integral to the social media industry with updated data, products, services, and links
Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan
Includes dozens of social media ROI case studies
Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements
The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
Table of Contents
Acknowledgments
Introduction
Part I Tactics
Chapter 1 What Is Social Media? 3
Chapter 2 Say Hello To Social Networking 21
Chapter 3 Everyone's A Publisher 47
Chapter 4 It's Not Your Father's E-Mail 63
Chapter 5 The World Of Web Pages 87
Chapter 6 The Internet Forum 119
Chapter 7 The Ubiquitous Blog 139
Chapter 8 The Wisdom Of The Wild 159
Chapter 9 A Picture Is Worth A Thousand Words (Photo Sharing) 175
Chapter 10 Talking About The Podcast (Audio Create) 189
Chapter 11 Got Audio? (Audio Sharing) 209
Chapter 12 Watch Out For Vlogs (Video Create) 225
Chapter 13 Got Video? (Video Sharing) 243
Chapter 14 Thumbs Up For Microblogging 257
Chapter 15 Live From Anywhere it's Livecasting 279
Chapter 16 Virtual Worlds real Impact 297
Chapter 17 Gaming The System: Virtual Gaming 321
Chapter 18 RSS really Simple Syndication Made Simple 341
Chapter 19 Spotlight On Search (Search Engine Optimization) 355
Chapter 20 Marketing Yourself (Search Engine Marketing) 379
Chapter 21 The Formidable Fourth Screen (Mobile) 393
Chapter 22 Let The Conversation Begin (Interpersonal) 421
Part II Tools
Chapter 23 Social Networks 447
Chapter 24 Publish 471
Chapter 25 Photo 497
Chapter 26 Audio 511
Chapter 27 Video 521
Chapter 28 Microblogging 535
Chapter 29 Livecasting 541
Chapter 30 Virtual Worlds 553
Chapter 31 Gaming 561
Chapter 32 Productivity Applications 569
Chapter 33 Aggregators 597
Chapter 34 RSS 613
Chapter 35 Search 621
Chapter 36 Mobile 635
Chapter 37 Interpersonal 651
Part III Strategy
Chapter 38 Analyze Your Existing Media 675
Chapter 39 The Social Media Trinity 687
Chapter 40 Integrate Strategies 699
Chapter 41 Identify Resources 711
Chapter 42 Implement And Measurement 723
Biographies Of Our Experts 735
Index 743
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